Value Chain Manitoba is a collaboration initiated by the Manitoba Rural Adaptation Council (MRAC), with funding from Agriculture and Agri-Food Canada's Advancing Canadian Agriculture and Agri-Food Program, in partnership with Manitoba Agriculture, Food and Rural Initiatives (MAFRI). VCMI encourages and assists Manitoba’s agri-food industry to become more competitive through value chain development.
Value Chain Manitoba:
- Increases awareness of value chains
- Offers various training opportunities and workshops
- Facilitates collaboration between value chain partners
- Assists businesses in value chain development activities
- Collaborates with the Canadian Value Chain Network to encourage and create value chains across borders
What is a Value Chain?
A value chain is a business model based on collaboration. An agri-food value chain is a partnership between producers, processors and marketers created to improve quality, increase efficiencies or develop and market differentiated products to make all partners more profitable. Value chains allow members to be more competitive by seeking market opportunities and linking production and processing requirements to meet consumer demand.
The goal of a value chain is increased profits for all value chain partners, as they capitalize on market opportunities and deliver a quality product that consumers demand.
How a value chain can help your business:
- Increase efficiencies
- Reduce costs
- Consistency of supply
- Market differentiation
- Increase food traceability
- Knowledge and information sharing
- Reduce and share risk
Upcoming Value Chain Workshops in Manitoba:
2010
Module 5: Understanding Category Management
February 18, 2010
9 a.m. to 4 p.m.
Various rural video conference locations available
Module 6: Product Development: Are You Market Ready?
March 18, 2010
9 a.m. to 4 p.m.
Various rural video conference locations available
For more information please contact:
Eugene Warwaruk
Value Chain Coordinator
Phone: 204.982.4793
Toll free: 1.800.216.9767
Cell: 204.250.6094
Email: ewarwaruk@mrac.ca
To learn more visit www.valuechainmb.ca.
