Manitoba Rural Adaptation Council

Project Description

This project supports presentations on consumer confidence in Canadian food safety and quality, and a bio mass farmer-owned cooperative. This event will provide attendees with an opportunity to become involved in lessening the challenge on fuels, improving water quality through biomass within riparian areas and increasing the possibility of regional development to various farms and rural communities across Canada.

Project Objectives

To provide new and breaking knowledge and technical information on environmental, landscape and sustainability issues that impact the well-being of all living within Manitoba's watersheds.

General Information

 

Performance Story:

The speaker supported through this project made both members within the organization and the more broadly based community aware of the importance of communicating with publics that do not understand what an organization or an industry does particularly when those publics can have an impact on well-being or the entity. Given that a good portion of the activities undertaken by the conservation districts takes part in, or involves agricultural land, it is important for everyone, particularly those in non-agricultural areas, to understand the interface between conservation and agriculture. At the same time, farmers need to understand the role conservation can and needs to play on the agricultural landscape. The speaker planted the seed regarding what happens (the cost) when communication does not occur and was ranked highest out of all speakers at the convention. As a follow up, the MCDA will be developing a strategic communications plan.