Manitoba Rural Adaptation Council

Project Description

The proposed project entails developing consumer profiles of baby boomers and mature women residing in Manitoba and determining their key drivers and motivation for food choices. The end objective is to provide Manitoba's food producers and processors with information so they may understand these market segments and how to better serve their needs from a health perspective for the aging consumer.

Project Objectives

To allow for the delivery of market information to Manitoba food producers and processors to allow them to design, develop and market appropriate products to meet the needs and nutritional demands of the distinctive baby boomer and mature women market segment.

General Information